Research is a vital input when creating an effective, fit-for-purpose service or program that truly benefits its intended users.

Our research can help guide ‘ground up’ development of the service or program, as well as associated communications strategies and channel refinement.

We can provide insight at all stages of service and program development.


Our methodologies include:

  • Literature reviews
  • Focus groups (f2f and online)
  • Online surveys
  • StoryLine© online communities
  • Telephone surveys
  • SMS/mobile surveys
  • Scorecards
  • Ethnographic techniques
  • User testing labs
  • Paper self-completion
  • Face to face intercepts
  • Case study development

Community and stakeholder needs assessment
Service and program evaluation
Communications development
Channel optimisation and refinement
Communications evaluation


Contact Liane Ringham, Alison Scott,Matthew Anderson, David Cumming, Catherine Anderson or Paul Costantoura
02 9299 9979 / email@insidestory.com.au