A structured process for eliciting positioning opportunities through visual and somatic (embodied) metaphors with metaphor analysis. Using our tried and tested metaphor based approach and other implicit techniques.

Metaphor exploration and analysis taps into the most basic unit of human experience – the pre-conscious, rather than conscious and rational. They can also be used directly in communications to enhance effectiveness.

Our methodologies include:

  • Literature reviews
  • Focus groups (f2f and online)
  • Online surveys
  • StoryLine© online communities
  • Telephone surveys
  • SMS/mobile surveys
  • Scorecards
  • Ethnographic techniques
  • User testing labs
  • Paper self-completion
  • Face to face intercepts
  • Case study development

Community and stakeholder needs assessment
New service and program design
Service and program evaluation
Communications development
Channel optimisation and refinement
Communications evaluation

Contact Liane Ringham, Alison Scott,Matthew Anderson, David Cumming, Catherine Anderson or Paul Costantoura
02 9299 9979 / email@insidestory.com.au