Our approach to Communications Evaluation goes beyond just metrics to help you understand the true impact of your campaigns on community attitudes and behaviours.
We use sensitive diagnostics to help you understand exactly which messages have been most effective on your target audience and in what ways.
Our suite of qualitative and quantitative approaches can be tailored to the need and efficiently deployed for anything from ad hoc communications evaluations to longitudinal and continuous tracking studies.
Our communications evaluation framework encompasses the entire communication context:
Our methodologies include: