Channel optimisation and refinement helps government departments and not-for-profits ensure their services and messages are getting through to key audiences in the most efficient and effective ways.

INSIDE STORY can provide comprehensive understanding of current and future channel usage, identifying opportunities across customers and potential customers.

The outcomes help you ensure easy customer access to your services and programs and can drive cost-efficient communication strategies.

We can explore:

Our methodologies include:

  • Literature reviews
  • Focus groups (f2f and online)
  • Online surveys
  • StoryLine© online communities
  • Telephone surveys
  • SMS/mobile surveys
  • Scorecards
  • Ethnographic techniques
  • User testing labs
  • Paper self-completion
  • Face to face intercepts
  • Case study development

Community and stakeholder needs assessment
New service and program design
Service and program evaluation
Communications development
Communications evaluation

Contact Liane Ringham, Alison Scott,Matthew Anderson, David Cumming, Catherine Anderson or Paul Costantoura
02 9299 9979 /